Brexit: Amazon Sellers from the UK Are Losing Sales In Europe

With the United Kingdom’s exit from the European Union, many UK Amazon sellers were left wondering how Brexit would affect their sales in Europe. 
In this article we take a look at how the UK’s departure from the EU has impacted the sales of UK Amazon sellers in Europe, as well as what steps these sellers can take to retain or gain customers in Europe despite Brexit.


Introduction to Brexit and Amazon Sellers

Since the UK voted to leave the European Union in 2016, there has been a lot of uncertainty surrounding the country’s future relationship with its closest neighbors. This has had a major impact on businesses, particularly those that rely on cross-border trade.

One of the most immediate consequences of Brexit was the introduction of new customs procedures and tariffs on goods imported from the EU into the UK. These changes have made it more expensive and time-consuming to ship goods between the UK and EU, which has hit Amazon sellers hard.

Due to the additional costs and bureaucracy involved in shipping to and from the EU, many UK-based Amazon sellers have stopped selling to customers in Europe altogether. This has resulted in a significant loss of sales for these businesses.

If you’re a UK Amazon seller who has been affected by Brexit, there are some things you can do to minimize the impact on your business. Here are four tips:

1. Review your product pricing

2. Manage your inventory carefully

3. Use fulfilment services wisely
4. Keep an eye on changes in regulations

How Brexit Affects UK Amazon Sellers

Since the UK voted to leave the European Union, Amazon sellers based in the UK have been losing sales in Europe. The main reason for this is that prices on have become more expensive for European buyers since the pound has fallen in value against the euro. This has made UK sellers less competitive on price and has resulted in a decline in sales.

There are a few things that UK Amazon sellers can do to mitigate the impact of Brexit on their business. First, they can try to source products from within the EU instead of from the UK. This will help to keep prices down for European buyers. Second, they can use Fulfilment by Amazon (FBA) to fulfil orders to Europe, which will help to speed up delivery times and reduce shipping costs. Finally, they can consider setting up a separate company in an EU country, which would allow them to sell on as well as other European Amazon marketplaces.

The impact of Brexit on UK Amazon sellers has been significant, but there are ways to mitigate the fallout from this historic event. By sourcing products from within the EU and using Fulfilment by Amazon, UK sellers can continue to compete in the European marketplace and keep their business growing despite these challenging times.

Loss of Sales in Europe

Since the UK voted to leave the European Union in June 2016, Amazon sellers based in the UK have seen a significant loss in sales. This is due to the fact that UK sellers are now subject to different VAT rules and customs charges when shipping to EU countries. As a result, many EU customers are no longer able to purchase from UK sellers on Amazon.

If you’re a UK Amazon seller who has seen a loss in sales since Brexit, there are some things you can do to regain your EU customer base. First, consider registering for VAT in an EU country. This will allow you to continue selling to EU customers without having to charge them VAT. Second, consider using a fulfilment company based in an EU country to ship your products. This will help you avoid any customs charges or delays when shipping to the EU. Finally, make sure you keep your prices competitive with other sellers from around the world. By doing these things, you can ensure that Brexit doesn’t impact your business too negatively and that you can continue selling successfully on Amazon.

What Can UK Sellers Do?

In the wake of Brexit, UK sellers on Amazon have lost a significant amount of sales to their European counterparts. There are a few things that UK sellers can do in order to regain some of those sales.

First, it is important to note that Europe is now a single market. This means that goods can flow freely between member states without any customs charges or duties. As a result, UK sellers need to ensure that their prices are competitive with those in other European countries.

Second, UK sellers need to be aware of the new rules and regulations regarding the sale of goods in Europe. For example, there are now restrictions on the sale of certain products, such as alcohol and tobacco. UK sellers need to make sure that they are compliant with these rules in order to avoid any penalties.

Finally, UK sellers should consider using fulfilment services in order to reach buyers in other European countries. Fulfilment services allow sellers to store their products in warehouses located in different countries, which makes it easier and faster for buyers to receive their orders.

By taking these steps, UK sellers can start to regain some of the sales they have lost since Brexit.

Strategies for Selling on Amazon in Europe After Brexit

As the United Kingdom prepares to leave the European Union, Amazon sellers in the UK are facing a number of challenges. One of the biggest is how to continue selling on Amazon in Europe after Brexit.

The good news is that there are strategies for selling on Amazon in Europe after Brexit. By taking advantage of Amazon’s Fulfillment by Amazon (FBA) program, UK sellers can continue to sell to customers in the EU. Additionally, UK sellers can use cross-border trade agreements to continue selling into Europe.

However, there are some things to be aware of when selling on Amazon in Europe after Brexit. First, customs and import taxes may apply to goods shipped from the UK to the EU. Additionally, UK sellers will no longer be able to participate in pan-European programs like Amazon Prime. Finally, it’s important to note that the rules governing online VAT collection will change after Brexit.

Despite these challenges, there are still opportunities for UK sellers to sell on Amazon in Europe after Brexit. By taking advantage of FBA and cross-border trade agreements, UK sellers can continue to reach European customers.


Brexit has caused many UK Amazon sellers to lose sales in Europe, but there are ways that they can mitigate the impact. By understanding how VAT works and taking advantage of any available exemptions or deferral schemes, UK sellers can continue to meet their European customers’ needs while minimizing their risk and overhead costs. Additionally, utilizing an experienced third-party partner to manage tax filings and optimize pricing strategies is another option for those looking to ensure continued success with cross-border selling on Amazon. With the right approach, Brexit doesn’t have to be a barrier preventing UK sellers from succeeding in European markets.

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